Amazon has become such a vital part of our lives that we end up on Amazon for every little thing we need, from paper towels to dog food to designer purses and electronics. What can be better than having Amazon provide every product you need? The answer would most definitely be capitalizing upon their success as a seller by building a great brand on Amazon. Technically, anyone can be an FBA business owner. But not everybody can have a great brand that sells well and makes it towards the peak of the Amazon Best Seller Rank – i.e., the coveted buy box. To build a popular brand that can let you make millions with Amazon FBA, there are certain things that have to be carried out and decided very strategically. Choose Your Category Your first priority, and probably the most important step, would be to choose the category of products you want to sell. And the best way to do it, is to look around yourself, and ask yourself what people need. Is there a scarcity of a specific solution to a problem that many people have? Is there a product you could create or assemble that could solve that need? Or is a solution already present, but the demand is greater than the supply of the solution? Choose wisely so that you go for a category that will sell. It is also important to be confident that you are comfortable in handling that particular category. Is there a particular category you know everything about? Then that could be your best-selling FBA category, too.
Don’t Create a War You Can’t Win You could be the boss by knowing everything about a particular category or product, and on some days, you might wake up in the morning and feel like conquering the world. Despite such enthusiasm, try not to choose a product that has too strong of a competitor. For example, toys and electronics. Say, you want to make dolls that are symbols of gender equality. But we all know that American Girl dolls have conquered this niche – they are widely popular on the market and the sales are very high. So instead of going for dolls like this, go for something unique, something that would be new to the market. How to Win the Buy Box Business is first and foremost, about survival. After that, it’s about profit. Ensuring that you beat your competitors successfully falls under both of these categories. You can beat the current marketplace competitors easily in any of the following ways:
Amazon is a Buyer-Centric marketplace that cares very much about its customers – who are also your customers – and very little about its sellers. In this “David and Goliath” situation, businesses must either adapt to the massive power of Amazon or attempt to beat them. We highly suggest the first option.
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